Research and Reports

Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers. This eBrief covers how you can drive growth from a first-party data strategy that puts a single customer view at the center of your business.

Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.

E-commerce growth isn’t slowing down. Learn how to keep up with a data- and tech-focused supply chain strategy.

Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. How can companies gain real-time visibility into sales performance? Enter Demand Sensing. It provides access to real-time harmonized data, enabling end-to-end supply chain visibility. Read to know more.

The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available. How can CPGs harness real-time data and transform their e-commerce operations? Read to know more.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.