Research and Reports

2022 CGT Visionaries: Creativity at its Finest
As the consumer goods industry moves into a new era of innovation, leading the charge is the 2022 class of CGT Visionaries. Learn about the achievements drawing widespread praise from their peers, partners, and CGT’s own editors.
What’s the First Step to Supply Chain Resilience?
(Not so) fun fact: 63% of organizations cite lack of resilience as a key supply chain gap. Explore the challenges facing today’s consumer goods companies, and learn how AI is key to separating the winners from laggards in today’s increasingly complex landscape — including what should be the first step.

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Unfolding Consumer Behavior Patterns in the New Normal

This report provides an overview of some of the major shifts in consumer behavior patterns that have emerged over the past two years. Using foot traffic data for key retail categories, we identified six aspects of changing consumer behavior. Learn More!
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Revenue Management and Price Realisation: A Miniguide to the Biggest Driver of Profit and its Optimisation

Learn how to deliver pricing realization across brands, channels, and customers to support your RGM strategy and accelerate both recovery and growth post-pandemic.
Decoding AI to Apply Lucrative Learnings

AI is being implemented industry-wide, but there's some confusion over how CGs can best leverage the tech, and if they have the appropriate IT infrastructure to support growth. Read on to understand the potential of AI and learn how CGs are overcoming some of its biggest hurdles.
Modern Approach to Revenue Growth Management

As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
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Gaining the Full View of Today’s New Consumer Data Sources

As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.
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Data exchange platform overcomes multiple supply chain obstacles

One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.
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Is your loyalty program working against you?

A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
Preparing for a New Era of Consumer Data

How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.