Research and Reports

How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
Research: The State of Collaboration Technologies in Consumer Goods
We surveyed the CGT audience to get the pulse on today's consumer goods collaboration strategies and technology investments.
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RGM's Consumer Goods Growth Spurt

Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
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Supply Chain Resilience: Planning & Disruption Management in an Ever-Changing Landscape

With persistent supply chain pressures and rapid market growth, it’s more important than ever for CPG manufacturers to build resilience into the supply chain. Discover how Blue Yonder’s innovative, end-to-end solutions delivered on Microsoft Azure will help you address disruptions and identify improvements to supply chain visibility and planning, leading to increased resilience.
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Architecting a More Connected Consumer Data Strategy

Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
Mapping Your Consumer Data Strategy

A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
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Synthesizing Retail Execution Channels to Deliver Seamless Consumer Experiences

Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.
Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More

A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.
DTC's Shifting Fit in the Consumer Insights Puzzle

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
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DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.