Research and Reports

How a Global Consumer Goods Company Generated a Hidden Sales Opportunity of $200 Million through Intelligent Data Synthesis
CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights? How can they unleash the value of data Read to know more.
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Optimizing Supply Chain Efficiencies to Meet (And Exceed) Consumer Expectations
Even in the face of circumstances beyond their control, leading CGs are taking steps to bolster their supply chain agility and revamp their networks and processes to be more robust. What are the next steps CGs can't afford to miss on the road to resilience?
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3 Supply Chain Trends to Track in 2023

The supply chain affects us all. When these complex systems break down, we feel the impacts at every level of business. In this report, get a closer look at the three need-to-know trends driving the conversation around the consumer goods supply chain today.
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Data-Driven Approach Spurs Supply Chain Transformation

A data-driven approach to supply chain transformation overcomes challenges.
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2023 Predictions and Priorities for Next-Gen CPG Commerce

It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
Top 100 Consumer Goods Companies of 2022

In this annual index, CGT ranks the top 100 consumer goods companies that are publicly owned based on revenue.
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Guide to Customer Service in the Digital Era

The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.
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Understanding the ‘Where’ of the CPG Industry

Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
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A Single Customer View for Consumer Goods

Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers. This eBrief covers how you can drive growth from a first-party data strategy that puts a single customer view at the center of your business.
2022 Consumer Goods Sales & Marketing Report: Mission Critical

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.