Special Reports

This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.

CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.