Special Reports

2015 Shopper Marketing Effie Winners
Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
Readers' Choice Survey 2015
Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.

Top 100 Consumer Goods Companies 2014

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.
Mobility Straight Talk

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.
2014 Tech Trends Report

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.
Straight Talk: TPM Reality Check

Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.
Emerging Markets Bootcamp

The consumer goods industry in North America, grappling with intense market saturation, has seen a significant transition into the emerging markets playing field. Two subject matter experts pinpoint the nuances that must be addressed from both a strategic and tactical standpoint when entering and operating in emerging markets.
2014 SALES AND MARKETING REPORT

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.
2014 Visionaries

CGT proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives.
Experts Debunk S&OP Myths

Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.