Tips for Dealing in the Event of a Recall
In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.