Technology Innovation

Kraft Foods Fosters Digital Innovation
It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
Walmart to Give POS Data to Nielsen
The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

Maidenform Finds Best Fit with RFID

The apparel manufacturer selects Cybra Corporations EdgeMagic solution to implement item-level RFID tagging.
U.P.C. Pioneer Alan Haberman Passes Away

Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID.
PepsiCo Gets Social at Point of Purchase

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
Diageo Reviews Operating Model; Executives Depart

The regional variation in the pace of economic growth has created significant change and new opportunities for Diageo. As a result, the company has begun to review its operating model across the global business.
New Ways to Ensure Food Safety with RFID

Some 48 million cases of illness in the United States each year are caused by spoiled or contaminated food. Heres how RFID can help ameliorate this epidemic. The question is, who will actually buy and use these systems?
Orly Shoes Makes Every Minute Count

Reliable systems coupled with streamlined processes has enabled Orly Shoes to stay competitive by getting its new styles out the door in record time.
Newell Rubbermaid Chooses Global DSR

The harmonization of syndicate and retailer demand data from Vision Chain is expected to drive consumer insights for Newell Rubbermaid.
True Planning: Linda Peel, Oracle Corp.

The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.

Kraft Foods Fosters Digital Innovation

Walmart to Give POS Data to Nielsen

Maidenform Finds Best Fit with RFID

U.P.C. Pioneer Alan Haberman Passes Away

PepsiCo Gets Social at Point of Purchase

Diageo Reviews Operating Model; Executives Depart

New Ways to Ensure Food Safety with RFID

Orly Shoes Makes Every Minute Count

Newell Rubbermaid Chooses Global DSR

True Planning: Linda Peel, Oracle Corp.

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