Technology Innovation

How Bel Brands Is Building Credibility Into Its Procurement Strategy
Bel Brands USA was looking to solve a major problem. With $285M in direct and indirect material spend across 3,500 suppliers, they wanted to cut costs and increase their sourcing efficiency, which was getting too difficult to manage.
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.
Global Shipping Not Out of the Woods, Plan for Long-Term Supply Chain Disruptions

Businesses with global supply chains should note how the following trends will shape their supply chain decision-making in the near- and far-term.
e.l.f. Leverages Botched Jeopardy Moment to Livestream New Product Innovation

The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.
The Metaverse Is Happening; Consumer Brands Need to Adjust Now

Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.
Alleviating Challenges in the Consumer Goods Industry with Strong Partnerships

CPGs and their partners have had to enter more negotiations to discuss shifts in merchandising and promotional strategies to keep up with shifts in supply.
In CPG, Can Big Still Be Beautiful?

Most large companies in this industry know what they need to do: Invest in the new business models that will accelerate growth.
Levi’s Works Smarter With Automation Bots, Shrinks Manual Workload

The company’s goal is to save 20,000 hours of manual work across the organization to improve efficiency and streamline operations. To achieve this, Levi’s has tapped an estimated 50 bots in 2022 alone.
The New Tech Empowering Retail Execution

Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.