Technology Innovation

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.

The recently unveiled prototype Charmin BRB Bot, stands in for people so they don’t miss a beat while on video calls (when nature calls).

Coca-Cola has added to its Freestyle beverage machines with a countertop model that builds in a new content management system.

CGT caught up with AB InBev’s Global Head of Sustainability Ezgi Barcenas to find why collective action through this program is key right now.

Learn some of the biggest threats to AI and ML implementations and the greatest missteps that follow — and then get advice for CG leaders on de-risking your initiatives.