Technology Innovation

Vantiq Partners with Infosys for Digital Supply Chain Innovation
The two companies plan to build real-time applications in logistics, distribution, connected maintenance and workplace safety.
Overcoming CG Partner Network Complexity with a Digital Twin
Leading CG companies are breaking through partner network complexity with a new concept: a digital twin. Find out how this new approach is unlocking powerful supply chain benefits.
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Sales and Marketing Strategies That Begin and End With the Consumer

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.
e.l.f Beauty Sleighs the Holidays with its Latest Marketing Campaign on Triller

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.
PepsiCo Brand Enhances Direct-to-Consumer Shopping Experience

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.
IRI and 1010data Partner to Develop New Data Democratizing Solutions

Both companies invest in joint program to focus on democratizing data-driven analytics across organizations in the CPG ecosystem, leveraging both companies' data, tech, relationships and expertise.
The Sales and Marketing Secret Sauce for Digitally Native CG Brands

E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.
Ocean Spray’s Latest Innovation Helps Foster a Zero-Waste Supply Chain

The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label.
NTT, SAP Deepen Strategic Global Relationship to Support Remote, Connected World

NTT Corporation and SAP SE form a strategic alliance that creates a holistic partnership, in which both companies serve as each other's customers, suppliers and co-innovators.
Procter & Gamble Oral Care Starts Shift to More Recyclable Packaging

The launch of the CPG giant's first HDPE tubes will enable millions of households to recycle their toothpaste packaging in existing recycling streams.