Technology Innovation

Recapturing Market Share From Small and Mid-Sized Brands
The recent explosion of small, niche brands has created a significant threat to the CPG market, but large CPG companies can adapt to changing consumer preferences and recapture market share. Download this complimentary white paper to learn how large CPG companies can address rapidly-changing consumer preferences and outcompete challengers.
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Tip of the Spear Technology: Changecology
Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.

L’Oreal Launches DTC Hair Color Brand

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.
Edgewell Plans to Buy Harry’s Inc. for $1.4 Billion

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.
Para’Kito Uses AR to Attract Repellent Buyers

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.
Activation Gallery: In-Store Technologies

Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Field Agent.
RCAS 2019 Overview: Camels, Hot Air Balloons and the Need for Change

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.
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Maximize CPG Growth: Four Steps to Improve Customer Engagement

Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. This eBook explores four opportunities to help drive growth by connecting with consumers through experiences that increase loyalty and provide insight into changing needs.
Tetra TV Launches Connected TV Advertising Network

Tetra TV launched the industry's first connected TV-focused advertising network.
Madison Reed, Ulta Expand Partnership Nationally

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.