Trade Promotion Management

While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.

High Ridge Brands Co., a distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs.

Manufacturer and marketer of vitamins and supplements Natrol LLC strengthens the ability to monitor the health of their trade promotion investment with the integration of T-Pro Solutions predictive analytics TPO Solution.

Learn the key business change practices needed to make the big leap from transactional trade promotion management to best-in-class Trade Promotion Optimization capabilities.

Find out what solution, including Trade Promotion Management and Trade Promotion Optimization, Seventh Generation has selected to optimize their business and sales & operations planning processes.

Find out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories.

After its recent acquisition of the SPLENDA brand, Heartland looked to unify its demand planning and TPM needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.

CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.