Trade Promotion Management

Ventura Foods Analyzes TPM
Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.
Improve Trade Analytics, Retailer Collaboration and Business Performance
Chris Rice, VP Sales & Marketing, North America for Exceedra, Inc., further explores the opportunities around improving trade analytics and more.

AFS Expands TPM Through an Analytic Alliance with Nielsen

AFS integrates Nielsens trade promotion optimization solution within its trade promotion management system.
Trade Promotion Optimization is just what your TPM needs.

While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.
High Ridge Brands Deploys Trade Promotion Management System

High Ridge Brands Co., a distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs.
Natrol LLC Integrates Predictive Analytics TPO Solution

Manufacturer and marketer of vitamins and supplements Natrol LLC strengthens the ability to monitor the health of their trade promotion investment with the integration of T-Pro Solutions predictive analytics TPO Solution.
Making the "big leap" from managing trade promotions to optimizing trade promotions

Learn the key business change practices needed to make the big leap from transactional trade promotion management to best-in-class Trade Promotion Optimization capabilities.
Seventh Generation Optimizes its Business and Sales & Operations Planning Processes

Find out what solution, including Trade Promotion Management and Trade Promotion Optimization, Seventh Generation has selected to optimize their business and sales & operations planning processes.
Kellogg's Improves TPO Across 3 Additional Categories

Find out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories.
Heartland Food Unifies Demand Planning and TPM

After its recent acquisition of the SPLENDA brand, Heartland looked to unify its demand planning and TPM needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.

Ventura Foods Analyzes TPM

Improve Trade Analytics, Retailer Collaboration and Business Performance

AFS Expands TPM Through an Analytic Alliance with Nielsen

Trade Promotion Optimization is just what your TPM needs.

High Ridge Brands Deploys Trade Promotion Management System

Natrol LLC Integrates Predictive Analytics TPO Solution

Making the "big leap" from managing trade promotions to optimizing trade promotions

Seventh Generation Optimizes its Business and Sales & Operations Planning Processes

Kellogg's Improves TPO Across 3 Additional Categories

Heartland Food Unifies Demand Planning and TPM