CGT announced the winners of its annual Business & Technology Leadership Awards during an awards ceremony at the 2015 Consumer Goods Business & Technology Leadership Conference. The awards recognize consumer goods companies for transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth.
TPO requires a flexible approach and inclusion of Sales. Trade promotion includes: post event analysis, trade promotion optimization, and market mix optimization, which is most crucial.
The partnership is expected to extend the Accenture CAS software suite to the cloud in order to provide consumer goods companies with a single system for trade and marketing operations.
Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.
Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.
Consumer goods profits are on the ropes, and trade promotion has become its punching bag. But deeper analysis proves this blame is misplaced. Find out how trade promotions can actually drive incremental sales and profits, and grow categories.
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.
