Trade Promotion Management

Brand executives will be able to use the fifth generation of Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models.

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

CGT asks the experts to wade through the hype and navigate Trade Promotions from spreadsheets to optimization.

Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

A comparison chart of solution providers to the consumer goods industry in the areas of Trade Promotion Management and/or Optimization.

Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.