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Trade Promotion Management

  • Popcorn, Indiana Achieves Forecast Accuracy Success
    After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

  • Wipro to Acquire Promax Applications Group
    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Hain Celestial Goes for Maximum Promotional Impact
    The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.

  • Vision Chain: OptiPro 2.0
    Find out more information about Vision Chain OptiPro 2.0.

  • TradeInsight: Weetabix Case Study
    With limited visibility into its trade spend activity, which averages 21 percent of gross sales, it was challenging for Weetabix trade-driven organization to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • Weetabix TPM Fuels Healthy Bottom Line

    With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • Tips to Align Shopper Marketing and Trade Promotions
    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • IBM Completes DemandTec Acquisition
    The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.
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