New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.
Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.
The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.
After being acquired by Ralcorp, Post Foods successfully collaborated with a broker and a solutions provider to transition to a new enterprise resource planning (ERP) and trade promotion management (TPM) solution.
