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Trade Promotion Management

  • 2012 Readers' Choice: Trade Promotion Management
    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

  • L'Oreal Taps Accenture CAS for Trade Promotions
    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

  • Trade Spending Trends

    Trade spend remains both a hot topic and a huge expense. CGT and AFS Technologies polled the industry to understand how far-reaching TPM initiatives really are.

  • Post Event Analysis
    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • Unilever Uses Predictive Trade Planning in the Cloud
    Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • 7 Considerations for Choosing a TPM Solution
    Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

  • Trade Promotion Optimization
    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
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