Virtual Reality

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

There are hurdles to overcome for consumer goods businesses to be successful in the metaverse. One of those obstacles is around payments.

The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world.

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.

Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.