CGT Archives

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Procter & Gamble (P&G) leverages Vendor Managed Technologies' (VMT) Velocity Solution Suite to improve in-stock positions and optimize the amount of inventory held by retailers.

CGT Executive Editor Kara Romanow sits down with Randy Benz, vice president and chief information officer for Energizer, to find out how he complements product and global market growth initiatives with well-thought out information technology investments.

Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

Industry execs speak candidly about success and failure on the path to becoming demand-driven

The key to becoming demand-driven