CGT Archives

BCBG MAXAZRIA and Magnum Partner on Scented Scarf

Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap.
Pilot Develops Recycled Pens

Pilot Pen develops a pen line made from recycled plastic water bottles.
Global Deal Will Distribute Solar Lights for Humanitarian Aid

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.
Fresh Footwear

The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.
S&OP Reality Check

Connecting best-in-class practices for collaborative success.
Out With Mass Marketing, In With Mobile

Data is at the heart of the store of the future. Is your new product marketing ready?
Yogurt Jolt

The new line-up includes Mocha, Caramel Macchiato, Vanilla Latte, and Coffee.
Marketing Transformation

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.