CGT Archives

Chocolate Milk Makeover

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.
Petitioning for a New Product

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.
Turning up the Heat

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
Liptons Instagram Contest

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.
Muller Yogurt Launches Into More U.S. Cities

Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
Successful New Product Launch

Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.
Innovation at a Crossroads?

Dr. Trevor Davis of IBM provides tips for achieving growth through consumer-driven, sustainable new product development
Being Authentic

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.