CGT Archives

Turning up the Heat

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
Liptons Instagram Contest

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.
Chocolate Milk Makeover

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.
Petitioning for a New Product

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.
Muller Yogurt Launches Into More U.S. Cities

Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
Being Authentic

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Recommended Reading for the CG Exec

Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.
Successful New Product Launch

Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.