ARTICLES BY THIS AUTHOR
- 9/16/2016
Mondelez to Build Global R&D Hubs
The $65 million investment will enable the company to better recruit, retain and develop talent across a range of science and technical disciplines. - 9/15/2016
Former P&G Exec is Tiffany's New CFO
Effective October 18, Mark Erceg will be responsible for the prestigious retailer's worldwide financial, indirect procurement and IT functions. - 9/15/2016
Campbells Chunky Soup Launches Everyman All-Star League
Campbell's Chunky soup introduces new soup flavors and has enlisted six NFL players to star in the new Everyman All-Star League campaign. - 9/15/2016
Apple and Nike Introduce a Smartwatch for Runners
Apple and Nike introduce a smartwatch pairing Nike Sport Bands with Apple Watch Series 2, featuring GPS, a two-times-brighter display, water resistance to 50 meters, a dual-core processor and watchOS 3.<br /> - 9/14/2016
PepsiCo Launches Craft Soda Line
PepsiCo launches a new line of crafted sodas available in five flavor combinations that feature an unexpected twist. - 9/14/2016
L'Oreal Acquires IT Cosmetics
IT Cosmetics was developed with leading plastic surgeons to provide women with problem-solving skincare and makeup products. - 9/13/2016
Building a Platform for Growth
Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands. - 9/13/2016
The What, Who and How of Personalization
Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it. - 9/13/2016
Hershey Kisses Uber for Being its Next Selling Channel
For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness. - 9/13/2016
Barry Callebaut Creates a Traceable Source
Barry Callebaut integrates 65,000 cocoa farmers in Cte dIvoire and will include more across the world, for a stronger supply chain.