ARTICLES BY THIS AUTHOR
- 9/1/2016
1WorldSync Enhances Product Information Cloud Platform
The Walmart app provides users with a new CSP API connection to the retail giant. - 9/1/2016
Logility Acquires AdapChain
Solution simplifies and accelerates supply chain and ERP integration to drive quick ROI, reduce risk and improve performance. - 8/31/2016
Snyder's-Lance Acquires Remaining Interest in Metcalfe's skinny Limited
Snyder's-Lance, Inc. announces that the company's Kettle Foods subsidiary completed the acquisition of Metcalfe's skinny Limited, by acquiring the remaining 74 percent interest in the leading UK premium popcorn brand. - 8/31/2016
Solution Provider News: September 2016
<p>IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.</p> - 8/31/2016
P&G Begins Specialty Beauty Brands Separation
This next step will transfer the assets and liabilities of the global beauty company to Galleria Co., which will merge with a wholly owned subsidiary of Coty. - 8/31/2016
Comings & Goings: September 2016
<p>Former Walgreens executive Adam Pellegrini joins the company as vice president of digital health.</p> - 8/30/2016
Mondelez Ends Pursuit of Hershey
Mondelez drops its offer for Hershey after the chocolate maker rebuffs a raised bid. - 8/30/2016
Under Armour to Open E-Commerce Distribution House
The more than one million square-foot facility in Maryland will optimize product distribution for the company's growing direct-to-consumer business. - 8/30/2016
Amazon to Pilot 30-Hour Work Week
A posting by the company states that it wants to create a work environment that is tailored to a reduced schedule and still fosters success and career growth. - 8/30/2016
Using Neuroscience to Better Understand Human Behavior
Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.