ARTICLES BY THIS AUTHOR
- 9/12/2016
Building a Platform for Growth
Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands. - 9/12/2016
The What, Who and How of Personalization
Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it. - 9/12/2016
Hershey Kisses Uber for Being its Next Selling Channel
For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness. - 9/12/2016
Barry Callebaut Creates a Traceable Source
Barry Callebaut integrates 65,000 cocoa farmers in Cte dIvoire and will include more across the world, for a stronger supply chain. - 9/11/2016
Nielsen Unveils Assortment and Space Optimization Solution
The intended goal for CPG manufacturers is to maximize demand and minimize out-of-stocks. - 9/11/2016
P3 Pet Show: A Barking Success
Modern and minimalist trends, organic and made-in-the-U.S.A. label prominence, and taking specialty to an even higher level prevailed at the Chicago pet show.<br /> - 9/8/2016
Capgemini and SAP Partner Up for Digital Transformation
The initiative intends to address the difficulty manufacturers face in deploying the latest digital technologies, such as real-time tracking, 3D modeling and visualization, and the Internet-of-Things, on a large scale. - 9/8/2016
Consumer Goods' 10 Most Powerful Women
These ten women from PepsiCo, Mondelez International, Campbell Soup and more, stand out among the industry as consumer goods' most powerful women. - 9/8/2016
Nabisco Starts Milestone Celebration with Multi-Touch Program
Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year. - 9/7/2016
Rulex Releases AI Software for Self-Correcting Supply Chain Data
The first program participant, a large global manufacturer, has reportedly recognized potential planning productivity improvements of 40 percent or more.