ARTICLES BY THIS AUTHOR
- 6/28/2016
Personalization: You Keep Using That Word. I Don't Think it Means What You Think it Means.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not. - 6/26/2016
The Fights Against Replica Cheeses
The Italian Consortium partners with NetNames to stop trademark infringements of Parmigiano Reggiano cheese. - 6/23/2016
Honest Tea to Debut Organic Sports Drinks
Honest Sport will be available for early limited access at Whole Food Markets newest location in Pentagon City, Va., which opens June 29<sup>th</sup>, and will expand to the remaining Whole Foods Market Mid-Atlantic locations in July 2016. - 6/23/2016
The DAM Truth About E-Commerce
<p>Future retail success depends on "digital asset management."</p> - 6/23/2016
CVS Adds Healthy Food Options
CVS Pharmacy is expanding its selection of healthier foods and beverages to more than 2,900 stores nationwide. - 6/21/2016
ROA Matters: Why P&G, Nestle and Danone Are In Trouble
Raphael Savalle writes articles about the Consumer Goods sector, its strategic challenges and opportunities to help executives think about their options and to engage managers in thinking strategically. The following is an excerpt from his article "Why do FMCG's CFOs care about ROA and why should you?," which is the 4th article in his series on Total Shareholder Return (TSR). - 6/21/2016
Marketing Investment Planner Tool Improves Campaign Design and Planning
Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes. - 6/21/2016
Instacart, FreshDirect, Drugstore.com Partner in the Digital Aisle for CPG Brands
Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands. - 6/19/2016
NBTY Appoints SVP and Chief Financial Officer
NBTY, Inc. appoints Stephen J. Conboy as Senior Vice President and Chief Financial Officer of the company. - 6/19/2016
Kashi Acquires Vegan Snack Brand Pure Organic
Kellogg's U.S.'s Kashi Company has acquired Pure Organic, manufacturers of The Pure Bar line of organic vegan snack bars.