ARTICLES BY THIS AUTHOR
- 12/1/2004
Customer Management
The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results. - 12/1/2004
The Pulse -- December 2004
Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site. - 11/1/2004
INSIGHTS -- November 2004
Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing. - 11/1/2004
Health Report
Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life. - 11/1/2004
The Pulse -- November 2004
Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner. - 11/1/2004
UPCOMING EVENTS
Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004. - 11/1/2004
Changing Direction
The New York-based footwear company, Deer Stags Inc., touts a reputation for comfort, durability and value reaching back to 1929. - 11/1/2004
Between the Lines -- November 2004
While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.