ARTICLES BY THIS AUTHOR
- 8/12/2015
Marketing is Engaging
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend. - 8/12/2015
Aspartame-Free Diet Pepsi Hits Shelves
A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame. - 8/12/2015
The Kraft Heinz Company Enters a New Arena
An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness. - 8/12/2015
ConAgra CMO Joan Chow Leaves
Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO. - 8/12/2015
Unilever Leverages an Inspirational Vehicle
Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project. - 8/12/2015
Picking Up the Pace in an Omnichannel World
For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own. - 8/12/2015
Can You Listen?
Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late. - 8/12/2015
Leapfrog Appoints Matt Kelley
Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position. - 8/12/2015
Three Brands Get Social Media Savvy
<em>CGT</em> highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers. - 8/12/2015
Dr Pepper Snapple Group Invests in Sports Drinks
Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.