ARTICLES BY THIS AUTHOR
- 8/11/2015
Unilever Leverages an Inspirational Vehicle
Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project. - 8/11/2015
Picking Up the Pace in an Omnichannel World
For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own. - 8/11/2015
Can You Listen?
Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late. - 8/11/2015
Leapfrog Appoints Matt Kelley
Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position. - 8/11/2015
Three Brands Get Social Media Savvy
<em>CGT</em> highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers. - 8/11/2015
Dr Pepper Snapple Group Invests in Sports Drinks
Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink. - 8/11/2015
July/August 2015 Digital Issue: Nice to Meet You!
<em>CGT</em>'s Editors give you a sneak peek into the trends and topics discussed in this month's issue. - 8/11/2015
Target Piloting Beacon Technology at 50 Locations
The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out. - 8/11/2015
Creativity + Analytics: Bridging the Divide
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital. - 8/11/2015
Energizer Optimizes its Retail Field Operations
Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.