ARTICLES BY THIS AUTHOR
- 5/26/2015
2015 Visionaries
<em>CGT</em> is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments. - 5/26/2015
American Millennials Could Shake Up Retail
According to an article from <em>Business Insider</em>, an emerging American trend could mean bad news for retailers like Macy's, Kohl's and J.C. Penney. - 5/26/2015
Gerber Launches New Baby Food Recipe
Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing. - 5/26/2015
Omni-Everything, Especially for You!
This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'. - 5/26/2015
Why 20 KPIs is all you Really Need in TPM
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.<br /> - 5/26/2015
Spectracide Launches Sprayer
Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products. - 5/26/2015
Pepsi Adds Pepsi Limon Beverage
The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences. - 5/26/2015
Characteristics of Visionaries
In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out. - 5/25/2015
2015 Shopper Marketing Effie Winners
<p>Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.</p>