ARTICLES BY THIS AUTHOR
- 5/27/2015
Omni-Everything, Especially for You!
This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'. - 5/27/2015
Why 20 KPIs is all you Really Need in TPM
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.<br /> - 5/27/2015
Spectracide Launches Sprayer
Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products. - 5/27/2015
Pepsi Adds Pepsi Limon Beverage
The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences. - 5/27/2015
Characteristics of Visionaries
In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out. - 5/27/2015
Pilot Develops Recycled Pens
Pilot Pen develops a pen line made from recycled plastic water bottles. - 5/27/2015
Still Learning
<em>CGT </em>Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/27/2015
Walmart Launches Hypermarket O2O Platform "Walmart To Go
Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP<span id="spanHghltdaf2">, "</span>To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options. - 5/27/2015
BCBG MAXAZRIA and Magnum Partner on Scented Scarf
Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap. - 5/26/2015
2015 Shopper Marketing Effie Winners
<p>Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.</p>