ARTICLES BY THIS AUTHOR
- 5/12/2015
The Online Grocery Race
Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, <em>CGT</em> sat down with Richard Demb, CEO and Founder of Abe's Market (named by <em>Forbes</em> as one of <em>The 25 Most Innovative Consumer and Retail Brands</em>) to discuss the growing online grocery shopping trend, and how to differentiate from the competition. - 5/12/2015
Love Your Bread
The campaign will be supported with print and digital advertising, sampling events, public relations, and social media. - 5/12/2015
Marketing Transformation
Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace. - 5/12/2015
A Look Inside Enjoy Life Foods
Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives. - 5/12/2015
Promotion Management
Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism. - 5/12/2015
Fresh Footwear
The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55. - 5/12/2015
The Goalkeepers
CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/12/2015
New Marketing Machinery
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."