ARTICLES BY THIS AUTHOR
- 4/27/2015
Nespresso Caf Pilot Launches in Vienna
<em>Nespresso</em> launches a pilot<em>Nespresso</em>Caf in Mariahilferstrasse, Vienna, as part of a joint venture with super premium food caterer DO&CO. - 4/27/2015
Energizer Holdings, Edgewell Personal Care Announce New Boards
The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers. - 4/23/2015
Comings & Goings: May 2015
<p>Anheuser-Busch InBev, St. Louis</p><p>Susan Topel has joined the manufacturer as a shopper insights analyst.</p> - 4/23/2015
Solution Provider News: May 2015
<p>Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. </p> - 4/23/2015
E-Commerce Insights
<p>When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. </p> - 4/23/2015
How to Work With Albertsons Safeway
- 4/23/2015
Vizio Makes Sound Decisions
<p>When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. </p> - 4/22/2015
Achieving Profitable Growth with a Modular Operating Model
In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three. - 4/21/2015
Nestle to Sell Davigel Portfolio
Davigel is a provider of branded frozen and chilled food products, ice-cream and solutions for out of home in Europe. - 4/21/2015
Kraft Macaroni & Cheese Gets a Makeover
In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.