ARTICLES BY THIS AUTHOR
- 5/5/2015
Top 15 Tweets from Retail & Consumer Goods Analytics Summit
The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15. - 5/5/2015
IBM and Facebook Team Up for People-Based Marketing
Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients. - 5/4/2015
Goya Foods Opens Largest Corporate Headquarters in Company History
Hispanic-owned Goya Foods opened a new state of the art and sustainable corporate headquarters in New Jersey on April 29. - 4/30/2015
Kellogg Company Appoints New President, North America
Kellogg Company announces two leadership changes in its North American business. - 4/30/2015
Frito-Lay Goes From Reactive to Proactive with Data
In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale). - 4/29/2015
Weight Watchers International Founder Dies at 91
Jean Nidetch, founder of Weight Watchers International, Inc., died at age 91 at her home in Florida. - 4/29/2015
AFS Technologies Appoints Bellini as New CEO
AFS Technologies adds new CEO and SVP of Customer Success. - 4/29/2015
Social Data Revolution in Retail and CG
There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions. - 4/27/2015
Energizer Holdings, Edgewell Personal Care Announce New Boards
The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers. - 4/27/2015
CGT Reveals 2015 CMO of the Year Finalists
This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, <em>CGT</em> reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.