Charlie Menchaca

Managing Editor

Author Profile

Charlie Menchaca is Managing Editor at the Path to Purchase Institute.

ARTICLES BY THIS AUTHOR

7/15/2018
Yasso Serves Pints with Abbott-Action
Abbott-Action, Attleboro, Massachusetts, developed a packaging system for Yasso to help introduce its pint category of frozen greek yogurt earlier this year.

Charlie Menchaca
7/15/2018
Eversight Partners With Rite Aid
Eversight, Palo Alto, California, announced the expansion of its AI and experimentation initiative through a partnership with Rite Aid.

Charlie Menchaca
7/15/2018
Emnos Boosts Assortment Planning
Emnos, Chicago, unveiled a retail assortment planning solution called emnosAssorter.

Charlie Menchaca
6/20/2018
Quotient, Southeastern Grocers Launching SEG Media Hub
Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.

Charlie Menchaca
6/19/2018
Wes Chaar Joins Catalina as Chief Data and Analytics Officer
Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.

Charlie Menchaca
6/11/2018
Green Bay Packaging Acquires Wis. Packaging
Green Bay Packaging acquired Wisconsin Packaging Corp., a corrugated sheet plant in Fort Atkinson, Wisconsin.

Charlie Menchaca
6/11/2018
IndoorMedia Joins Nielsen Connected
Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

Charlie Menchaca
6/10/2018
Giant Food Picks RP3 as Agency of Record
Ahold Delhaize’s Giant Food, Landover, Maryland, named RP3 Agency, Bethesda, Maryland, as its agency of record.

Charlie Menchaca
5/31/2018
Coca-Cola Welcomes Tammy Brumfield as Shopper Marketing AVP
Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

Charlie Menchaca
5/31/2018
Quotient Technology Acquires Ahalogy
Quotient, Mountain View, California, has signed a definitive agreement to acquire Cincinnati-based Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for CPG brands.

Charlie Menchaca