Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/18/2019
Toyota Targets Hispanics with New AR Experience
The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan. - 6/18/2019
A Look Inside Albertsons' Latest Flagship in Idaho
P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there. - 6/18/2019
Rite Aid, Adobe Partner to Power Digital Transformation
To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers. - 6/16/2019
Sam’s Club Gains Ground in Pet Category
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company. - 6/12/2019
Self-Care Takes Over at CVS
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care. - 6/10/2019
Tip of the Spear Technology: Shopperception
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception. - 6/10/2019
Salesforce Buys Tableau in $15.7 Billion Deal
The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools. - 6/9/2019
Why Brands Should Care About Retailers as Media Companies
Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. - 6/3/2019
New Gatorade App Helps Athletes Get Creative
The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools. - 5/22/2019
Coke, Utz Grill with Bo Jackson at Jewel-Osco
The Albertsons Cos.' chain joined with the CPGs to leverage the star power of the baseball/football star turned owner of Bo Jackson Signature Foods in a seasonal sweepstakes.
