Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/2/2023
P&G Leans Into Intelligent Fragrance Development Powered By AI
Procter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control. - 10/2/2023
Maybelline, Bacardi, 19 Crimes, Three Olives and Mattel Tap Tech for Immersive Brand Experiences
With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence. - 9/28/2023
Adidas and Traeger Grills Power Data Visualization With Gen AI
Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations. - 9/28/2023
Nike Supply Chain Bets Supporting Flexible Channel Strategy
Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities. - 9/25/2023
Diageo Taps Clif Bar and Tyson Exec Sally Grimes to Lead as CEO
Diageo, which owns Guinness, Smirnoff, and Johnnie Walker, is bolstering its executive leadership team, naming Sally Grimes to the role of chief executive officer and Claudia Schubert to president and chief operating officer of North America. - 9/25/2023
TikTok Shop: Influencer Marketing Driving New Social Commerce Initiative
TikTok is reshaping the world of social commerce, introducing shoppable content to its platform and leveraging the power of influencer marketing. - 9/21/2023
Clorox Gains Access to Deeper Consumer Analytics Via Sam’s Club Shopper Insights
Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility. - 9/20/2023
Church & Dwight, Conair, Culligan: Summit Stacks Veteran CG Execs for Heavy-Hitting CIO Panel
This year’s Summit stacks our powerhouse CIO panel with executives from Conair, Church & Dwight, and Culligan, who will be sharing perspectives on what's raised the bar for success across their consumer goods organizations. - 9/18/2023
Clorox IT Breach Stalled Automated Supply Chain Operations
Order processing is operating at a lower rate and Clorox is encountering increased consumer product availability issues. - 9/18/2023
The Hershey Company Creates First CTO, Names Deepak Bhatia to the Role
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.
