ARTICLES BY THIS AUTHOR
- 9/12/2022
CGSM Keynoter Pascal Houdayer, CEO of Orveon Global, to Tackle ‘Everywhere Commerce’
CGT is proud to present the keynote speaker for this year’s Consumer Goods Sales & Marketing Summit, being held from October 26-28 in New York City. Learn how Pascal Houdayer, CEO of Orveon Global, is tackling "Everywhere Commerce." - 9/12/2022
Kraft Heinz Promotes Diana Frost to Chief Growth Officer of North America
New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. See who the company tapped as its chief growth officer of North America. - 9/8/2022
Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce. - 8/25/2022
Kellogg Company to Overhaul North America Cereal Leadership Amid Restructure
As the Kellogg Company moves forward with its plan to separate three of its businesses, the company has made several key appointments to its North America Cereal Co. leadership team. Learn more. - 8/25/2022
Doritos’ New AR and Social Campaigns Supercharge Consumer Engagement
Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details. - 8/22/2022
Coca-Cola Taps Jennifer Mann as President of Its North America Operating Unit
Effective January 1, 2023, Jennifer Mann will be taking over the role of corporate senior vice president and president of the company’s North America operating unit. Learn more. - 8/22/2022
Levi’s Jumps Inventory Hurdles With Machine Learning E-commerce Tech
The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details. - 8/21/2022
Adidas CEO Stepping Down in 2023, Search for Replacement in Progress
Until Adidas has secured a replacement, Rorsted will remain in the role. The search for a successor is in progress. Learn more. - 8/18/2022
Starbucks Names New EVP, Chief Strategy and Transformation Officer Amid Exits and Leadership Shuffle
Stabucks is experiencing a major leadership reshuffle as its COO John Culver departs and the company looks to restructure talent as part of its “Reinvention Plan.” Learn more and see who was named EVP, chief strategy and transformation officer. - 8/15/2022
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.