Liz Dominguez
ARTICLES BY THIS AUTHOR
- 9/2/2024
Why Luxury Brands Like Versace, Chanel & Giorgio Armani Are Betting Big on Digital Consumer Engagement
Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques. - 8/26/2024
Kraft Heinz’s Andy McKeon To Tackle Digitally Influenced Sales at Consumer Goods Sales & Marketing Summit
Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. See Kraft Heinz's Andy McKeon tackle the topic at the upcoming CG Sales & Marketing Summit. - 8/25/2024
MAC Cosmetics Taps Beauty Vet Emily Bromfield as SVP of Global Marketing
MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing. - 8/25/2024
Manufacturers Likely Cybersecurity Targets, Say Experts: Tips & Strategies for Fortifying CPG IT Systems
Learn why CPG companies like Clorox, 3M, Hanesbrands, and Church & Dwight have made recent investments to bolster their cybersecurity, integrating automation and AI along the way. - 8/22/2024
The Fresh Market Enters Data-Sharing Partnership With NielsenIQ
The Fresh Market is looking to get closer to its consumers, partnering with NielsenIQ to access consumer behavior insights from both in-store and online. - 8/22/2024
Unilever Expands AI Image Capture To Further Automate Ice Cream Restocks
Unilever has introduced several tech-enabled efficiency and visibility measures within its ice cream segment over the years, implementing AI and image capture. Progress is underway to expand these initiatives and the company recently reported positive results. - 8/21/2024
Laurent Freixe Named Nestlé CEO Following Mark Schneider’s Exit
Nestlé has a new executive at the helm, naming company veteran Laurent Freixe its chief executive officer. - 8/21/2024
3 Can't-Miss Discussions at the Consumer Goods Sales & Marketing Summit
We're tackling scaling AI, empowering teams with the tools they need, building operating models for digital-first realities, and more. - 8/21/2024
Marlene Creighton Joins Kraft Heinz as Chief Sales Officer, U.S. Retail
Marlene Creighton took on the new role in June, which will drive customer and channel growth through brand awareness and innovation. - 8/20/2024
Next-Gen ERP Transformations for Consumer Goods Companies
In this chat, Jeff Van Pelt, principal, consumer industries at NTT DATA Business Solutions, discusses next-generation ERP solutions for consumer goods companies.
