ARTICLES BY THIS AUTHOR
- 9/25/2024
Mondelēz Seeks To Scale Generative AI Content Creation With New Marketing Platform
Mondelēz International is implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos. - 9/25/2024
ScottsMiracle-Gro Bringing GenAI Assistants Into Stores
ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences. - 9/19/2024
General Mills Expands Ahold Delhaize Partnership With New Emissions Measurement Effort
General Mills is extending its multi-year collaboration with Ahold Delhaize USA to address Scope 3 greenhouse gas emissions across the supply chain. - 9/16/2024
Diageo Adds Enhanced QR Codes to Ketel One, Pilots Johnnie Walker Lightweighting
Two Diageo brands are rethinking their packaging to be more inclusive and environmentally friendly. - 9/16/2024
What Edgy Consumers Could Mean for Q4: Gartner
Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season. - 9/9/2024
Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL
Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research. - 9/4/2024
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules
It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners. - 8/28/2024
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting
Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs. - 8/26/2024
Harry’s Teams for New Subscription Platform
DTC subscription trailblazer Harry’s is putting one of its core competencies in the hands of a new provider. - 8/26/2024
Campbell’s Sells Pop Secret
Campbell Soup Company has sold off its Pop Secret popcorn business to Our Home, a better-for-you snack company.