Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

7/10/2024
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers
PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Lisa Johnston
7/8/2024
How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail
Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.

Lisa Johnston
7/4/2024
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging
Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Lisa Johnston
7/2/2024
What Consumers Like (and Don’t) About Diageo’s Paper-Based Bottles
Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

Lisa Johnston
7/1/2024
Levi’s Moving to Hybrid Logistics Model
Levi’s is evolving its distribution and logistics to a hybrid model that uses both its owned network and third-party providers.

Lisa Johnston
7/1/2024
Reckitt Names Harald Emberger Chief Supply Officer
Harald Emberger has joined Reckitt as its new chief supply officer, the CPG shared on LinkedIn this week.

Lisa Johnston
6/30/2024
5 Things CPGs Should Know About the Lucrative Gen Z Consumer
Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.

Lisa Johnston
6/27/2024
General Mills’ First-Party Data to Fuel Digital Coupon Spend Surge
General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

Lisa Johnston
6/19/2024
Unilever Deepens Quantum Computing Exploration With Microsoft
While still years away from use, Unilever is actively readying for the future of quantum computing within product development.

Lisa Johnston
6/17/2024
Kellanova and Ahold Delhaize USA Pilot Unique Supply Chain Resiliency Partnership
Kellanova will pilot a first-of-its-kind program with Ahold Delhaize USA to make Cheez-It and Club crackers with regenerative wheat that will be sold exclusively in Ahold’s stores.

Lisa Johnston