Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/3/2024
Puma Boosting CTRs With Google Cloud Generative AI Tools
The apparel and footwear manufacturer is joining the flock of consumer goods companies investing in generative AI to improve digital creative effectiveness.

Lisa Johnston
9/30/2024
Unilever Expanding Real-Time Supply Chain Model After Boosting Walmart OSA Rates
Unilever is expanding its collaborative end-to-end supply chain model to key global customers after a successful Walmart Mexico pilot delivered on-shelf availability (OSA) rates of over 98%.

Lisa Johnston
9/25/2024
Mondelēz Seeks To Scale Generative AI Content Creation With New Marketing Platform
Mondelēz International is implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos.

Lisa Johnston
9/25/2024
ScottsMiracle-Gro Bringing GenAI Assistants Into Stores
ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences.

Lisa Johnston
9/19/2024
General Mills Expands Ahold Delhaize Partnership With New Emissions Measurement Effort
General Mills is extending its multi-year collaboration with Ahold Delhaize USA to address Scope 3 greenhouse gas emissions across the supply chain.

Lisa Johnston
9/16/2024
Diageo Adds Enhanced QR Codes to Ketel One, Pilots Johnnie Walker Lightweighting
Two Diageo brands are rethinking their packaging to be more inclusive and environmentally friendly.

Lisa Johnston
9/16/2024
What Edgy Consumers Could Mean for Q4: Gartner
Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.

Lisa Johnston
9/9/2024
Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL
Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research.

Lisa Johnston
9/4/2024
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules
It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.

Lisa Johnston
8/28/2024
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting
Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

Lisa Johnston