ARTICLES BY THIS AUTHOR
- 11/15/2023
Food Waste Baseline Determined from Data-Sharing Coalition
A host of consumer goods manufacturers and retailers that includes McCain Foods and Tesco are sharing data in a bid to reduce food waste, and the first findings are now available. - 11/14/2023
Kraft Heinz Elevates Diana Frost & Cory Onell In Executive Restructuring
Diana Frost and Cory Onell have both been promoted to new roles as part of a series of changes to the executive leadership team. - 11/12/2023
Proximo Spirits Expanding Use of Decision Intelligence Across the Globe
Proximo Spirits is extending its use of decision intelligence within demand planning across 85 countries after successful pilots in the United States. - 11/8/2023
Yeti Reengineers E-commerce Buy Flow As DTC Grows More Critical
Yeti has upgraded its direct-to-consumer website to elevate consumer experiences, and it’s rolling out the changes across its global suite of e-commerce sites. - 11/7/2023
J.M. Smucker Restructures and Expands Bryan Hutson’s Scope
The J. M. Smucker Co. is restructuring and aligning its information services function under CFO Tucker Marshall. - 11/6/2023
Kraft Heinz Leaning On RGM To Maintain Promotion ROI
While consumers may be hunting for deals this holiday season, Kraft Heinz remains firm that it won’t return to its pre-pandemic promotion-heavy tactics. - 11/2/2023
What CPGs Think About Ozempic and GLP-1 (Hint: More Data, Please)
Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed. - 10/26/2023
Coca-Cola RGM Levers: Expand AI Retail Personalization & Adjust Price Pack Architecture
Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement. - 10/22/2023
Hershey Executes ‘Massive’ Halloween Assortment Change Driven By Consumer Insights
The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy. - 10/19/2023
Colgate-Palmolive Opens AI-Infused Plant to Propel Hill’s Growth
Colgate-Palmolive is bringing high tech to its new Hill’s Pet Nutrition manufacturing plant as it seeks to overcome the capacity constraints dogging its growth ambitions.