Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/11/2023
Media Training: Nearing Half-Year Mark, CEO Chavern Details Consumer Brands’ Priorities
As he approaches his six-month anniversary of becoming president and CEO of the Consumer Brands Association, David Chavern is finding his background in digital media serving him well.

Lisa Johnston
6/1/2023
Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.

Lisa Johnston
5/30/2023
Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.

Lisa Johnston
5/29/2023
Unilever Exits: Conny Braams, Graeme Pitkethly Departing
Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.

Lisa Johnston
5/29/2023
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.

Lisa Johnston
5/25/2023
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

Lisa Johnston
5/24/2023
General Mills Piloting Dynamic Packaging
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.

Lisa Johnston
5/24/2023
E.l.f. Earmarks ERP Investments
E.l.f. Beauty will implement a new ERP system as part of its growth strategy.

Lisa Johnston
5/22/2023
Deoleo Taps Blockchain-Based QR Codes in Traceability Push
Olive oil manufacturer Deoleo hopes to advance its sustainable sourcing goals with the help of QR codes.

Lisa Johnston
5/18/2023
How Colgate-Palmolive’s Digital Upskilling Is Leading to E-commerce Growth
Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains.

Lisa Johnston