Lisa Johnston
ARTICLES BY THIS AUTHOR
- 1/7/2024
3 Challenges for CPG SMBs (and How Today’s Brands Ride the Wave)
Bigger doesn’t always mean better. In fact, within the consumer goods industry, it often translates into quicker success thanks to more agility and intimate customer relationships. It’s rare to find a brand that doesn't want to scale, however, and the tech selection and implementation processes is an evolving growing pain. - 1/1/2024
Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf
Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf. - 12/18/2023
Look for ‘AI-Free’ to Become a Marketing Strategy for Some Brands
One-fifth of brands will highlight a lack of artificial intelligence in their business and products by 2027 as a way to differentiate themselves, according to Gartner research. - 12/10/2023
Build/Buy, Pause/Play: Scaling the Future of AI in Retail and CPG Is Complicated
Roughly one year after ChatGPT’s oxygen-sucking public debut, the retail and consumer goods industry is grappling with a host of evolving challenges in the use, adoption, and scaling of artificial intelligence. - 12/7/2023
How Nestlé Is Fast-Tracking Product Innovation With Rapid Test-and-Learns
Nestlé Health Science (NHSc) is seeing early success from its R&D Accelerator program, established last year to bring products to market much more quickly. - 12/3/2023
Traeger Grills Fires Up Generative AI Customer Service With Early Adoption of New Capabilities
Traeger Grills is an early adopter for new generative AI capabilities within its customer service. Learn more. - 11/27/2023
Sense of Urgency: 3 Things CMOs Need On Their 2024 To-Do List
It’s not surprising that readying for artificial intelligence is at the top of the checklist for marketers, but are today’s CMOs prioritizing the right skills to achieve their AI-fueled initiatives? - 11/26/2023
In Data We Trust: How Johnsonville Kept the Sky In Place When Sales Dipped
Sometimes data leads the way to new and exciting opportunities; sometimes it prevents us from making profoundly terrible decisions; and sometimes it simply helps us understand the sky isn’t falling. - 11/26/2023
Southern Glazer’s Leans Into AI-Fueled Robotic Warehouse Automation
Southern Glazer's Wine & Spirits is investing in robotics for its warehouses, joining the rush of companies eager to build up their efficient customer service capabilities through emerging technologies. - 11/20/2023
Unilever Accelerating AI, Graph Technology With New Global Lab
The latest step in Unilever’s new corporate strategy includes the opening of its first global artificial intelligence lab, where it intends to hasten the tech’s use across a range of functions.
