Lisa Johnston
ARTICLES BY THIS AUTHOR
- 5/11/2023
Becle’s Proximo Spirits Leans Into Decision Intelligence
Proximo Spirits is investing in decision intelligence as part of its efforts to improve its forecasting and demand planning capabilities. - 5/8/2023
Generative AI Frenzy Burns On As Most Execs Rank Benefits Over Risks: Gartner
The excitement surrounding generative AI is fierce, and consumer goods executives may want to settle in for the long haul as they evolve from experimenting with ChatGPT to driving transformation for tremendous revenue growth opportunities. - 4/23/2023
How General Mills Is Readying For Generative AI-Fueled Misinformation
General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI. - 4/19/2023
CPGs Facing Fierce Pressure To Launch New Products
New CPG product introductions declined 16% during the pandemic, but retail shelves are ready and waiting for the pipeline to unleash new innovations to woo consumers with less spending power. - 4/17/2023
Why Nike’s Web3 Foray Includes Consumer-Designed Virtual Products
Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. - 4/6/2023
Inflation Won't Stop IT Spend Swell: Gartner
Economic uncertainty won’t keep business leaders from spending on their digital transformations, according to Gartner’s latest projection. - 4/3/2023
Nestle & General Mills’ CPW Join AB InBev In Adopting GPT-4 BI Assistant
Anheuser-Busch InBev, Nestle, and General Mills are among the companies integrating an AI assistant that uses OpenAI’s GPT-4 language model for consumer goods business intelligence discovery. - 3/30/2023
Research: The State of Collaboration Technologies in Consumer Goods
We surveyed the CGT audience to get the pulse on today's consumer goods collaboration strategies and technology investments. - 3/29/2023
Agility, Generative AI, Investments: Shoptalk 2023 Tech Trends for CPGs
CGT sat down with Elizabeth Lafontaine, chief retail analyst at Retail Leader Pro, during Shoptalk to dig into some of the top tech trends that will impact consumer goods manufacturers and retailers. - 3/29/2023
Supply Chain Visibility: How Kimberly-Clark Cleaned Up Order Bunching
When Kimberly-Clark sought to improve its supply chain visibility for both its retailers and consumers, it had a fairly specific pain point to solve: order bunching.
