ARTICLES BY THIS AUTHOR
- 11/4/2021
Groupe Rocher Taps Google Cloud for Green IT & E-Com Transformation
Groupe Rocher has teamed with Google Cloud as part of a five-year collaboration to accelerate its digital transformation and support its sustainability strategy. - 11/4/2021
Estee Lauder’s Personalization Investments Paying Off In Conversions
In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities. - 11/3/2021
P&G Will Not Patent New Packaging Designed for People With Disabilities
The Easy Open Lid will be incorporated into the product design for the most popular products in P&G’s Olay North America line. - 10/31/2021
AB InBev’s BEES Retail Partner Platform Fueling Digital Transformation
AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights. - 10/28/2021
Peter Jueptner To Lead Estee Lauder International Business
The Estée Lauder Companies announced new leadership for its international business, including a new group president to replace the outgoing retiring Cedric Prouvé. - 10/28/2021
Grupo Bimbo Acquires Popcornopolis During Record Q3
Grupo Bimbo picked up the Popcornopolis brand for its Barcel USA snack division, marking its entrance into the U.S. popcorn category. - 10/25/2021
Coca-Cola Piloting Plant-Based Bottle Prototype
The Coca-Cola Company is advancing its sustainability goals through a new packaging innovation prototype. - 10/25/2021
PepsiCo Opening Digital Hubs To Create Global Digital Delivery Network
PepsiCo is readying a pair of Digital Hubs to accelerate its digital capabilities while simultaneously serving as hotspots for data-centric employment opportunities. - 10/24/2021
Brands Selling on Amazon To Get New Analytics & Fulfillment Options
Amazon will provide third-party brands selling on its site with more digital tools and analytics to better understand the impact of their efforts, as well as more local fulfillment options. - 10/21/2021
Nestlé Reorganizes Operations As Retail Recovers and Digital Growth Soars
The food and beverage giant is modifying its operating regions, with subsequent leadership changes, in a move to strengthen the business and grow local relevance in its key markets.