Lisa Johnston
ARTICLES BY THIS AUTHOR
- 10/18/2021
P&G’s Global Scale Helping Mitigate Supply Chain Woes
To combat some of today's supply chain and input increases, P&G is raising prices, with the United States seeing increases in nine of P&G’s 10 categories. - 10/17/2021
How Reckitt ID’d $2M+ in New Product Demand & Drove 81% Incremental Sales Lift
Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies. - 10/13/2021
PepsiCo Cuts Through Healthy Snack Noise With Mobile Personalization
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster. - 10/13/2021
Essity and McDonald’s Team to Turn Paper Cups Into Toilet Paper
Essity has an unlikely new partner in its sustainability efforts: McDonald's. - 10/12/2021
General Mills Leans Into Predictive Experiences with Google Data Analytics Partnership
As consumers increasingly expect more personalized experiences, General Mills is investing in its capabilities to deliver just that. - 10/5/2021
PepsiCo’s Laguarta: Boston Beer Partnership Offers Chance for ‘Unique’ Distribution System
The PepsiCo chairman and CEO sees an opportunity to create a unique distribution system in the U.S., with an integrated system that can make coordinated decisions across multiple states from one decision point. - 10/5/2021
Mondelēz Experiments With AI for Mooncake Marketing Experience
Mondelēz International leveraged artificial intelligence for a new marketing experience that timed with a festival it’s long had ties with. - 10/3/2021
Unilever’s Social Commerce Playbook Adds New Start-up Platform
Unilever is readying for the $3 trillion-plus social commerce tsunami with a new initiative wooing start-ups. - 10/3/2021
The Future of Tech-Powered Commerce: Up Close with Publicis Sapient’s Liz Papasakelariou
The CGT/RIS Executive Council member shares what’s key for today’s brands when it comes developing a data strategy, the future of social commerce, the potential of blockchain and more. - 9/23/2021
Nike Ramps Up Data Science for Member Personalization
Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences.
