ARTICLES BY THIS AUTHOR
- 8/20/2021
Joaquin Duato Named CEO of Johnson & Johnson
Alex Gorsky will transition from his role of chairman and CEO of Johnson & Johnson to executive chairman, handing the CEO reins to Joaquin Duato. - 8/20/2021
Signs Point to a Pretty Sweet Halloween for Both Brands and Retailers
While shortages may not actually be likely, consumer fears about them nonetheless may prompt some to purchase their stashes early instead of waiting until the last minute. - 8/17/2021
Andy Mecs Tapped to Lead Sales, Marketing & Supply Chain at Chicken of the Sea
Andy Mecs has been named executive VP, commercial, of Chicken of the Sea International (COSI). - 8/17/2021
How CBDistillery Is Taking On the Subscription Market
As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers. - 8/16/2021
Kellogg’s Digs Deeper Into Consumer Data with Cheez-It DTC Launch
Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data. - 8/16/2021
Beam Suntory Debuts DTC Membership Program for Jim Beam
Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand. - 8/13/2021
Adidas Selling Reebok for $2.47 Billion
Adidas is selling Reebok to Authentic Brands Group (ABG) for $2.47 billion. - 8/9/2021
Tyson Foods Increasing Tech Investments to Manage Labor, Supply Challenges
Tyson Foods will increase investments in technology and automation, including artificial intelligence, as it manages the labor and capacity issues challenging much of the consumer goods industry. - 8/9/2021
Whirlpool Expanding Global DTC Presence
Whirlpool shared more insight into its global digital commerce expansion, including how it hopes to more effectively meet today’s shifting consumer behavior through direct-to-consumer sales. - 8/6/2021
Colgate-Palmolive’s Surabhi Pokhriyal On Digital Commerce Team Sports
Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends with CGT and RIS News senior editor Lisa Johnston.