Lisa Johnston
ARTICLES BY THIS AUTHOR
- 9/20/2021
How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset
Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities. - 9/19/2021
How Distell Is Digitizing REX & TPM to Seize Global Growth
With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale. - 9/19/2021
Alcohol Brands Get Wider Path to Consumers with DoorDash Extension
DoorDash has developed an alcohol catalogue with 30,000 SKUs available from thousands of retailers and restaurants, whether through to-go pickup or delivery. - 9/19/2021
Boosting Supply Chain Challenges Through Advanced Technologies: Up Close with Zebra Technologies' Guy Yehiav
We checked in with Guy Yehiav, general manager of Zebra Analytics and a member of the CGT/RIS Executive Council, to get his perspective on the promise of AI in retail and consumer goods, as well as some of the ways companies are leveraging prescriptive analytics right now. - 9/15/2021
PepsiCo’s Pep+ Will License Plant-Based Chip Bag Tech to Other Companies
PepsiCo's sweeping new sustainability initiative not only pledges to cut emissions, but also seeks partners for its new compostable packaging. - 9/13/2021
How Colgate-Palmolive Is Sparking Innovation Across the Enterprise
Colgate-Palmolive’s work to evolve its innovation process is making headway, as the company looks both internally and externally to propel its digital transformation and seize opportunities beyond core adjacencies. - 9/13/2021
CPGs Weigh Vaccine Mandates and Upskilling To Keep Supply Chain Flowing
While the consumer goods industry is more adept at navigating COVID’s curveballs, labor and supply chain obstacles remain persistent barriers to meeting increasing consumer demand. As a result, CPGs often find themselves in a game of whack-a-mole. - 9/12/2021
Johnson & Johnson Digs Deeper Into Data to Unlock Product Innovation
Johnson & Johnson Consumer Health is leaning into digital tools, including digital twins, to unlock new capabilities surrounding product innovation and consumer engagement. - 9/8/2021
PepsiCo Launching Pepviz Data Science Practice for Retail Partners
PepsiCo is launching its Pepviz insights framework to retailers, seeking data-sharing partners to develop the technology into customized solutions. - 9/6/2021
Kellogg’s Spending $45 Million In Supply Chain Reorg
Kellogg Company is reorganizing its North American supply chain network in a bid to improve productivity.
