Lisa Johnston
ARTICLES BY THIS AUTHOR
- 9/14/2020
Kraft Heinz Turnaround Cuts $2 Billion in Costs, Sells Off Cheese Business
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses. - 9/13/2020
Athina Kanioura Joins PepsiCo as 1st EVP, Chief Strategy & Transformation Officer
Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company. - 9/10/2020
How Something Navy’s DTC Debut Sold $1 Million in Under 15 Minutes
While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation. - 9/9/2020
Mars Names Maria Velissariou Chief Science Officer
Velissariou is deeply steeped within the consumer goods industry, having served as VP for nutrition R&D at PepsiCo, and she held several R&D positions at Kraft Foods. - 9/7/2020
Tara Simon Joins Estee Lauder as SVP to Accelerate DTC Opportunities
Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes. - 9/2/2020
P&G Boosting Supply Chain Potential with Expanded EY Partnership
Procter & Gamble is growing its partnership with EY to improve its supply chain capabilities during COVID-19’s disruption. - 9/2/2020
5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement
Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience. - 8/31/2020
AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping
The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT. - 8/31/2020
A Peek Inside Hostess Brands’ New Innovation Lab
Hostess offered a preview into its new Innovation Lab, a space constructed to support the consumer goods company’s product innovation efforts amidst today’s significant shifts in consumer behavior.
