ARTICLES BY THIS AUTHOR
- 6/21/2020
Casey’s Connecting with Suppliers in a New Way
Casey’s General Stores is taking steps to connect with new suppliers for more innovative product sourcing. - 6/21/2020
Mondelez’s Virtual Prom Collab with Steve Aoki Smashes Social Engagement
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki. - 6/18/2020
Flintfox Receives New Investment
Supply chain management solutions provider Flintfox International has received an investment from Advent Partners, enabling it to enhance its revenue management and optimization product portfolio. - 6/17/2020
Estee Lauder Names Jane Lauder as First Chief Data Officer
Jane Lauder has been named executive VP, enterprise marketing and chief data officer of The Estée Lauder Companies, marking the first time the company has had such a role. - 6/16/2020
Kinaxis to Acquire Rubikloud
Kinaxis has signed an agreement to acquire AI solutions provider Rubikloud in a $60 million all-cash deal that’s expected to close within 60 days. - 6/15/2020
How Crocs Gave Away $40 Million Worth of Shoes in 45 Days with Free Pair for Healthcare
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days. - 6/15/2020
SAS and Microsoft Team for AI and Analytics Solutions
SAS is teaming with Microsoft in the name of democratizing analytics and AI. - 6/10/2020
How Ferrara Slashed Development Costs by 70% to Stay ‘Ferrara Fast’
Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values. - 6/10/2020
P&G Teams with Twitch for the 1st Time
Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.