Lisa Johnston
ARTICLES BY THIS AUTHOR
- 1/23/2024
How to Stop Generative AI from Becoming ‘Smart’
It’s likely not easy being a tech leader in the midst of a once-in-a-lifetime tech evolution. No wonder they might be a bit weary and wary. - 1/22/2024
P&G Leans Into AI for Dynamic Routing and Sourcing Optimization
Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels. - 1/17/2024
Hershey, General Mills, Kenvue, Yeti: CPG Bites From CES and NRF 2024
Snippets from some of the largest CPG manufacturers in the world at two of the largest shows in the industry. - 1/15/2024
Heineken Marrying Digital Twins With Operational Data to Reduce Energy
Heineken is taking learnings from its work in digital twins and further investing in its energy-reduction efforts across production sites around the world. - 1/13/2024
Kraft Heinz Building KraftGPT Generative AI Assistant As It Moves Toward ‘Self-Driving’ Supply Chain
Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales. - 1/11/2024
CPG at CES 2024: Nestle Purina’s IoT Innovation (and Tips for Product Leaders)
It’s a bit of a squicky topic, but there’s a lot a consumer goods company can learn from a pet’s bathroom habits. - 1/10/2024
CPG at CES 2024: Bimbo Bakeries’ and Kimberly-Clark’s Consumer Insights Breakthroughs
Both companies shared insight into how they’re finding success in using insights culled from the Walmart Connect and Luminate data platforms, as well as other technologies, at a panel at CES in Las Vegas on Wednesday. - 1/7/2024
3 Challenges for CPG SMBs (and How Today’s Brands Ride the Wave)
Bigger doesn’t always mean better. In fact, within the consumer goods industry, it often translates into quicker success thanks to more agility and intimate customer relationships. It’s rare to find a brand that doesn't want to scale, however, and the tech selection and implementation processes is an evolving growing pain. - 1/1/2024
Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf
Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf. - 12/18/2023
Look for ‘AI-Free’ to Become a Marketing Strategy for Some Brands
One-fifth of brands will highlight a lack of artificial intelligence in their business and products by 2027 as a way to differentiate themselves, according to Gartner research.
