Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

11/24/2018
Working Through Proper Channels
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

Peter Breen
11/24/2018
Tip of the Spear Technology: Breinify
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven consumer engagement tool Breinify.

Peter Breen
11/20/2018
Nielsen, Microsoft Unveil Strategic Data Alliance
The enterprise solution brings the Nielsen Connect consumer data set to life through the Microsoft Azure intelligent cloud platform.

Peter Breen
11/15/2018
Ahold, Quotient Launch 'Performance Media' Network
The platform is designed to efficiently grow sales through data science, media delivery and measurement.

Peter Breen
11/13/2018
Johnnie Walker Opens Experiential Store
The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

Peter Breen
11/13/2018
P&G Moves Toward a Targeted, Automated, Responsive Future
Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Peter Breen
11/13/2018
PepsiCo, Walmart Hold Top Spots in Kantar PoweRanking
The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

Peter Breen
11/8/2018
Tip of the Spear Technology: SmartCart
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.

Peter Breen
11/7/2018
What Digital Native, Traditional Brands Can Teach Each Other
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Peter Breen
11/7/2018
Sopheon to Enjoy Nature’s Bounty Business
The solution provider will support the vitamin maker's renewed focus on growth through innovation fueled by corporate transformation.

Peter Breen